M&A forum insights 2025

Name	Provider	Purpose	Expiration
UserMatchHistory	LinkedIn.	Ensures visitor browsing-security by preventing cross-site request forgery.	30 Days
cf_bm	CloudFlare	Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.	30 Minutes

Name	Provider	Purpose	Expiration
_ga	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the website	2 Years
_ga#	Google Analytics	Used to collect data on the number of times a visitor has visited the website as well as data for the most recent visit.	2 Years
AnalyticsSyncHistory	LinkedIn	Used in connection with data-synchonization with third-party analysis service.	30 Days
hubspotutk	Hubspot.	Sets a unique ID for the session. Allows the website to obtain visitor behavior for statistical purposes.	13 Months
In_or	LinkedIn	Registers statistical data on users behavior for the website.	12 months
bcookie	Linkedin	Used by the social networking service for tracking use of embedded services.	1 Year
lidc	LinkedIn	These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.	24 Hours
gcl_au	Google Ads	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.	Persistent
bscookie	LinkedIn	Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature on 3rd party website	1 Year

Name	Provider	Purpose	Expiration
_hssc	Hubspot	Identifies if the cookie data needs to be updated in the visitors browser.	30 Minutes
_hssrc	Hubspot	Used to recognize the visitors browser upon reentry of the website. Whenever hubspot changes the cookie session, this cookie is set to determine if the visitor restarted their browser.	6 Months
_hstc	Hubspot	Sets a unique ID for the session. This allows the website to obtain data on visitor purposes. Main cookie for tracking visitors.	30 Minutes
hubspotuk	Hubspot	This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts	6 Months
_ptq.gif	Hubspot.	Sends data to the marketing platform Hubspot about the visitors device and behaviors across devices and marketing channels. Records anonymous page view data.	6 Months
test_cookie	[]	A session cookie used to check if the user’s browser supports cookies.	Session

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